CLIENT: TENSON Outdoor apparel

CONCEPTS, CREATIVE DIRECTION & PRODUCTION

Although we love everything French, we love sharing the heritage of being born and raised in the same hometown as this brand. Tenson was founded in Varberg on the Swedish west coast in 1951. Tenson is an outdoor apparel brand. At the very beginning the first products where focusing on biking and swimwear. Today Tenson has a consumer community all over the world and continues to develop functional and fashionable outdoor clothes for everyday adventures.

We have been apart of the marketing productions since 2013. It has been a journey, stretching from designing the smallest communication details, all the way through to conceptualise the bigger marketing strategy. Always finding new perspectives true to the brand. We were responsible for the creative direction and production of their visual communication toolbox. A toolbox that included everything from material supporting the sales process, to full cover of communication assets towards the end-consumer and production of both stills and films. The list is long and the experience gained from this mission within retail marketing is extensive. We are proud and happy to have been a part of this brave and adventurous outdoor brand for so many years!

WHAT WE DID